The Brief

Passion project mini brand.

I chose this passion project because of my genuine interest in health and wellbeing, as well as my desire to expand my portfolio with meaningful work. This project allows me to showcase my skills while contributing to a subject that resonates with me personally and professionally.

I asked ChatGPT to help me with this brief: Create a visually compelling and engaging brand identity for VIV, a health supplement designed for perimenopausal women. VIV is a modern wellness brand dedicated to supporting women through every phase of the menopause with confidence, vitality, and joy. Offering premium, science-backed supplements made from natural ingredients, VIV empowers women to thrive during this transformative life stage. Beyond just products, VIV aims to shift the narrative around menopause, embracing it as a time of growth, resilience and self-celebration.

The goal is to develop a distinctive and impactful visual presence that not only resonates with the target audience but also stands out among competitors in the market.

The Creative

The modern, clean and approachable design embraces vibrant colours with an upbeat, contemporary vibe, aimed to stand out on the shelf. 

The logo mark reflects this ethos, with the duplicated ‘V’ forming a flower to represent the natural ingredients, while also symbolising a woman with supportive arms embracing her, reinforcing VIV’s mission of care, empowerment and vitality. Designed for versatility, the logo mark can be separated from the logotype to create a flexible branding system that works seamlessly across packaging and can also be used as a pattern, enhancing brand recognition and cohesion.

Deliverables:

• Logo, colours, pattern

• Supplement packaging

• Website homepage visual