The Brief

Create concepts for the 2022 Christmas marketing campaign for independent pub company Punch Pubs and their mid-range branded pubs within the 'Our Local' positioning.

The Creative

Concept 1: 'Have Yourself a...Merry Little Christmas'

A quintessential traditional Christmas and a nod to the old time classical tune creating a melancholy sentiment. The style has a premium feel but is not overstated. It’s about spending time with family, making the most of the good times together and having the Christmas guests deserve.

Concept 2: 'Christmas Made Special'

Christmas is a special time of year, it’s about indulgence and making memories with family and friends that people cherish forever. The style is warm, cosy but with added luxury. Christmas Made Special is the main statement message but there is the option to change the last word to tailor to other occasions and create other messages such as ‘Christmas Made Decadent’ / Christmas Made Memorable’.

Deliverables:

• Menus

• Socials

• Correx posters