The Brief
Menu branding for the casual fine dining restaurant 'Prego' that is set within the luxury hotel - Fairmont Singapore.
The Creative
Drawing inspiration from the restaurants recent Art Deco fit-out, the design seamlessly incorporated simple geometric shapes that reflected the core ingredients used in Italian cuisine. These forms were thoughtfully paired with intricate Art Deco-inspired line patterns, resulting in a visually cohesive aesthetic that blended harmoniously with the surrounding environment.
Deliverables:
Main menu design for Fairmont to implement across all menus
A set of socials
The Results
Still today, the restaurant’s ongoing use of these designs reflects their timeless appeal and the success of the overall design approach.
Client's Name
Fairmont Hotels
Agency
Murphy Varley
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