Hospitality Design
The Brief
Menu branding for the casual fine dining restaurant 'Prego' that is set within the luxury hotel - Fairmont Singapore.
The Creative
Drawing inspiration from the restaurants recent Art Deco fit-out, the design seamlessly incorporated simple geometric shapes that reflected the core ingredients used in Italian cuisine. These forms were thoughtfully paired with intricate Art Deco-inspired line patterns, resulting in a visually cohesive aesthetic that blended harmoniously with the surrounding environment.
Deliverables:
Main menu design for Fairmont to implement across all menus
A set of socials
The Results
Still today, the restaurant’s ongoing use of these designs reflects their timeless appeal and the success of the overall design approach.
