The Brief

Hormones Uncovered is a women’s health 2 day conference run by Newson Education, part of Dr Louise Newson’s health group, aimed at frontline healthcare professionals working across women’s health. Taking place at The View, Royal College of Surgeons in London, the conference aims to deliver commercially successful, high-value education that exceeds delegate expectations. The core message is “Explore the real impact of hormones on the entire body”, with a focus on evidence-led learning, practical clinical insight, leading experts, networking and accredited CPD. The visual identity therefore needs to feel credible, contemporary, human and accessible, while working consistently across a wide range of digital, print and physical conference touchpoints.

Goal: Make the conference commercially valuable and exceed delegate expectations. 

Success metrics: Ticket sales, attendees, post-conference survey results, programme sales, conference on-demand purchases 

The Creative

The identity brings a human, contemporary perspective to a clinically focused conference. Organic silhouettes represent women, healthcare professionals and the connections between them, while the flowing forms reflect the conference’s whole-body approach to hormones. The colour palette builds on the existing brand’s orange and beige tones, introducing additional complementary shades to create a soft, warm and feminine feel. Expressive typography creates a distinctive, approachable identity that can flex across digital, print and on-site applications. The result is a cohesive visual language that supports the conference promise of evidence-led, practical and connected learning.

Deliverables:

Event key identity and hero artwork 

Website page

CRM / Email template assets

EventBright banner

Social assets (organic and sales) and templates

Presentation template

Print assets: Pull-up banner / lanyard / tote bag

Outcome:

Following the launch of the website and supporting social media campaign, Hormones Uncovered achieved its primary commercial objective, selling out the conference at full capacity. The strong response demonstrated clear audience demand for the event and the effectiveness of the new visual identity and marketing assets in creating awareness, engagement and driving registrations.