The Brief

To design a tin can label for Harry Ramsden's chip shop style mushy and marrowfat peas, fit for the shelves of UK supermarkets and worldwide.

The Creative

This design brings a nostalgic, vintage vibe to a British classic, inspired by the timeless charm of Campbell’s Soup cans. The bold red background, ornate typography and classic layout give it that old-school grocery feel — hearty, familiar and straight out of a proper chip shop. It celebrates a British classic and also reflecting the legacy of Harry Ramsden’s and its history dating back to 1928.

It’s a design that doesn’t just blend in —i t unique vintage feel stands out on the shelf.

Deliverables:

• Chip shop style mushy peas label

• Marrowfat peas label