Concepts for Chinese New Year 2018 look and feel for Value Retail - a collection of luxury retail village outlets across Europe and China. The retail village outlets are themed during Chinese New Year to entice consumers to the villages during this period.
This elegant gold fretwork pattern was designed to be the main feature of the Chinese New Year theme where it would be placed on tones of red to form a luxurious look and feel. The pattern would feature in window displays and across a variety of marketing materials such a leaflets, posters and digital assets.
CNY pattern
CNY pattern fretwork featured in window display
DL leaflet concept
Envelope concept with gold foil CNY pattern
Alternative envelope concept with gold foil CNY pattern shaped into a dog
CNY digital advert
CNY window vinyl concept
Alternative CNY window vinyl concept. Pattern in shape of dog.
