The Plug is an internal communication for Dixons' sales employees to be informed about new and exciting products from household brands and offers demonstrations of how to use the products. The Plug usually came in the form of printed communication but was about to be creative with the sizes and how they were delivered to Dixons' staff.
Agency - Headlines
Below are examples of designs from 'The Plug' from three large brands at Dixons - Bosch, Dyson and Grundig.
The Plug Bosch box outer wrap
The Plug Bosch box with spot UV
The Plug Bosch cover
The Plug Bosch inside pages
The Plug - Dyson
Cover and inside page
Inside page with flap
The Plug - Grundig
Outside
Inside
