The Brief

Create initial branding concepts for a 100% organic and vegan skincare start up. 

The goal was to create a branding and packaging identity that reflects the brand’s commitment to purity, sustainability, and modern elegance, using only pure, wild and natural ingredients sourced from Europe to minimize its carbon footprint. The brand prioritises eco-conscious packaging, using 100% recyclable Miron/violet glass and keeping additional packaging minimal.

The Creative

The soft pastel colors, simple yet modern typography and nature-inspired elements create a fresh, calming vibe that feels both high-end and approachable. The minimalist packaging keeps things sleek and sophisticated, while the eco-friendly materials show the brand’s commitment to sustainability.

Deliverables:

• Logo

• Brand colours

• Packaging