The Brief

Britvic wanted this to be an informative piece that would be available to the restaurant and pub industry that already stock Britvic products. The Pairing Guide, designed to showcase how well they complement various dishes. This initiative aims to drive soft drink sales by demonstrating that non-alcoholic beverages can be paired just as effectively as alcoholic options. By increasing the presence of Britvic’s drinks on food menus, the company anticipates a positive impact on sales.

The Creative

The Britvic Food Pairing Guide combines vibrant lifestyle photography with bold typography inspired by menus to highlight the sensory and communal aspects of dining. Engaging infographics and data-driven insights reinforce the growing trend of food and drink pairings, while a focus on taste and key food categories makes the content both educational and inspiring. It balances traditional alcohol pairings with soft drink alternatives. Overall the guide is an engaging visual piece of communication with an editorial and lifestyle-inspired aesthetic that appeals to hospitality/F&B professionals looking to enhance their menus.

Deliverables:

• Digital e-Guide