The Brief

Create concepts for AV Aromatics, an independent company launching a range of luxury pure natural aromatherapy oils to be sold in Harrods. The client wanted to feature gold within the design alongside a motif that represented natural and purity whilst appealing to the premium customer.

The Creative

The creative direction for each of the concepts for AV Aromatics Luxury Oils is a blend of modern sophistication and timeless elegance. Luxe gold accents elevate the brand’s premium positioning. Subtle geometric and floral-inspired patterns add depth and artistry, reinforcing the brand’s connection to heritage and craftsmanship. The sleek glass bottles with understated typography and metallic caps, further emphasise purity, prestige and sophistication, making AV Aromatics a true statement of luxury redefined.

Deliverables:

• Logo

• Oils bottle

• Packaging box