Sound therapy uses pairs of forks, tuned to specific frequencies, which are activated and positioned by the ears, with their sweet sounds inducing relaxation throughout the whole body.
The new brand reflects relaxation with inspiration taken from calming natural environments such as seascapes, sunsets and landscapes. These visual scenes are also associated with tranquil sounds that helps set a relaxing mindset and tone.
Graphic elements in the form of abstract sound waves help bring colour and texture to the brand. They can overlay images or as part of an interesting background. They represent the relaxing sounds that the tuning forks make. The new logo features a tuning fork which is duplicated 12 times which represents the 6 pairs of tuning forks that are used during the therapy.