Rebrand concepts for Virgin Active's Personal Training Programme. Virgin Active wanted the brand to move away from the perception that Personal Trainers are intimidating.
The idea was to portray the PT's as 'life coaches' as benefits go beyond the gym and would have a positive impact on lifesyles. The concept of creating a brand that motivated and inspired gym members would therefore make it more accessible for members to try personal training.
Virgin Active PT leaflets
Virgin Active PT poster
Virgin Active PT trifold leaflet outside
Virgin Active PT trifold leaflet inside
