Santen are a global eye healthcare brand. Santen President's Club is a rewards and incentive programme where employees get taken on a corporate event to a luxury holiday destination. The brief was to create a logo, look and feel for the event registration website and app.
The registration site design has been inspired and styled similarly to the luxurious and high-end travel companies such as Condé Nast Traveller that showcases beautiful photography and has a clean, sophistcated layout.
The structure of the logo shows 7 circles, which has been influenced by the 7 main areas of the anatomy of an eye. This idea is a nod to Santen and the eye healthcare industry.
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Creative Agency - Strata Creative